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(VIDEO) Inside Nielsen's Quest To Give Publishers Cross-Platform Audience Data

Nielsen is stepping up its game to measure up against its measurement rivals, launching a new product that aims to give content owners, and their advertisers, a single view of audience consumption across all platforms. Digital Content Ratings is the latest chapter in the group's Total Audience Measurement roll-out. Why is Nielsen doing this? Product leadership SVP Jessica Hogue explains: "Marketers don't want a thousand metrics.
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