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(VIDEO) Publicis Media's Steve King On The Rise Of The Modern Day Media Agency

Few people have experienced the transition from "analog transactional media buyer" to the "almost full-service provider" that is today's media agency than Steve King. The CEO of Publicis Media had a bird's eye view of the birth of Zenith Media in 1995, back when the notion of unbundling the media department from the full-service agency structure was heretical at best. "When we set up, people like Martin Sorrell said 'we're never going to take media out of JWT or O&M,'" King recalls in an interview with Beet.
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