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(VIDEO) Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat's Ray

While media planning and buying giant Carat USA would like to replace the industry's current viewability standards for digital ads with a time-based currency, it thinks there isn't enough quality content to trade on such a metric. The agency's preferred metric would focus on things like time, cost per view or cost per completion, USA CEO Doug Ray says in an interview with Beet.
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