What is one of the biggest database software companies doing at an advertising conference?
Wandering amongst the brands, agencies and ad-tech vendors at the just-wrapped Advertising Week New York event, Beet.TV found Oracle, the massive seller of data products.
Its strategic agency partnerships global head Vik Kathuria explains the logic of the attendance to Beet.TV: "Oracle have a pretty strong presence (at Advertising Week).
Oracle's new clouds are a vehicle for selling more Oracle hardware and software into big accounts. It's unclear how many of these big accounts -- banks, manufacturers, insurance companies -- really want to go all-in with Oracle in t...
Emerging demand to run mission-critical IT in the cloud spurred Oracle this year to launch Database Cloud Exadata Service, which lets companies access Oracle’s highest-performing database platform as a pay-as-you-go online service.
For more than 35 years Oracle has been a player in the software market. Founded in 1977 as a database and technology company, Oracle is now one of the largest players in all areas of business software. I recently spent a day with Or...