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(VIDEO) Weather Company Taps IBM's Watson to Deliver Targeted Ads

After "Hey, Siri", "Alexa" and "OK Google", comes... The Weather Company, whose partnership with IBM's supercomputer aims to let audiences converse with brand ads using their voice or typed questions. Acquired by Big Blue last year, the company this summer announced it would unveil "Watson Ads", formats that tap IBM's Watson AI system to boost ad engagement through natural language - another bet that human-computer interaction will become conversational.
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