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(VIDEO) Brand Trials Spark Big Expansion Of AT&T's Addressable Cross-Screen Ad Offerings

Buoyed by trial campaigns involving major brands and its own advertising spend, AT&T has big plans for expanding its addressable cross-platform offerings. By year's end, its targeted ad solutions will encompass nearly 14 million addressable television households, more than 30 million mobile devices and new inventory within its DIRECTV app. In an interview with Beet.TV, AT&T AdWorks President Rick Welday explains the results of addressable cross-platform tests the company conducted for AT&T Mobility wireless and several FORTUNE 100 brands.
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