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The Science Behind Uberification: How Uber Changed the World

Disruptive innovation. Casually referred to as disruption. An awfully pretentious term thrown around quite casually by flashy Silicon Valley entrepreneurs who don black Armanis and drive expensive limos. Sadly, however, this popular entrepreneurial expression is also one of the most easily misunderstood ones. Superficially speaking, a disruption is an innovative business model that seeks to appeal to a new market or share of consumers, which, in doing so, unduly impacts an existing market and its consumers.
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