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Salesforce CEO Marc Benioff explains the real reason he wanted to buy LinkedIn — and it's not because of data (CRM)

Salesforce CEO Marc Benioff famously tried to buy LinkedIn, and even offered a higher price, before Microsoft ran away with it for about $26 billion. Most people believed Benioff's obsession with LinkedIn was rooted in the vast amounts of data the professional network owns in its database. That importance became particularly clear after Salesforce complained to regulators about the Microsoft/LinkedIn deal, citing ownership of LinkedIn's data as the reason for the complaint.
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