In a sea of social content, sponsored posts are becoming easier to spot and harder to believe. With many stars renouncing Instagram, consumers are turning away from star endorsements in favor of authentic opinions from their peers.
Recently, magazines and fashion brands have seen a backlash from consumers, who are tired of the unrealistic beauty standards set by the influencers representing these products.
Turns out, YouTube’s gotten political too. After one star on the video sharing platform endorsed Hillary Clinton and encouraged his viewers to pressure others to endorse her too, a controversy over the propriety of such behavior ens...
Celebrity endorsements have traditionally been a crude but fairly effective technique. Take a person who’s famous enough and consumers will grant them some authority. But as audiences become savvier, it becomes harder to sell.
Instagram has announced that Stories will now be featured on the Discover tab, making it easier to find top creators.