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Breaking the Internet: Why Earned Content Will Kick Celebrities to the Curb

In a sea of social content, sponsored posts are becoming easier to spot and harder to believe. With many stars renouncing Instagram, consumers are turning away from star endorsements in favor of authentic opinions from their peers. Recently, magazines and fashion brands have seen a backlash from consumers, who are tired of the unrealistic beauty standards set by the influencers representing these products.
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