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Snapchat Is Reportedly Planning A $25 Billion IPO

Snapchat’s video messages may be ephemeral, but its staying power as a startup in a hotly competitive field may be anything but. The company last month renamed itself Snap Inc. to mark the launch of a line of sunglasses with built-in cameras, its second product after its popular social network. Now the Los Angeles-based firm is working on an initial public offering that could value the company at $25 billion or more, according to a report on Thursday in The Wall Street Journal.
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