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Drinking Beer with the President and Other Flaws of Relatability

Relatability. It's the hottest thing, and everyone wants it. Film stars, social media celebrities, companies and brands - even Presidential candidates. They all want, even need, to be relatable. And why wouldn't they? You'll follow someone on Twitter if they're similar to you and unfollow someone on Facebook who doesn't agree with you. You'll buy a product from a brand that "gets" you.
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