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As tennis officials try to keep millennials watching, massive changes could be coming to tennis

Millennials.  It isn’t a particularly frightening word, but in some ways it’s an intimidating one. At least it is to the movers and shakers in tennis. The generational concept has made them very nervous lately. The noun applies to an enormous, very loosely defined group of people who were born in the 1980 and 90s. Identifying their habits and tapping into their resources has become the grail for consumer marketers.
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