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Pushing the Culture of Progressive Luxury Brands

For Tom Roberts and Absolut Elyx, purpose is transforming the vodka category and doing something to mitigate the global water crisis.
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Review: Absolut Elyx Vodka

Lifestyle / Food & Drink : Drink Hacker

Absolut’s boldest move in years doesn’t have anything to do with vodka that tastes like pickles or cupcakes… it’s Absolute Elyx, a single-estate ultra-premium vodka that’s so special it doesn’t even use the traditional cylindrical b...

Absolut Elyx Teams Up With Water For People

Lifestyle / Food & Drink : Fine Living

Let’s get this out of the way: Elyx House is the coolest secret party spot in New York City. Absolut Elyx, the elevated, even-more-handcrafted-y version of Absolut vodka, has its own 5,000-square-foot posh loft in Manhattan’s Meatpa...

Absolut Elyx Takes on Super-Premium Vodka Market

Food & Drink / Cooking : Foodista

The all-new Absolut Elyx is a small-volume, handcrafted vodka meant to take on heavyweight brands in the super-premium market. It's made from fine estate wheat and water from Absolut's natural springs, distilled in a vintage copper ...

Absolut Alchemy: Pernod Ricard, Absolut Elyx, And The Rise Of Luxury Vodka

News : Moral Hazard

As their hold on the number one spot of the market eased, and they found themselves surpassed by Diageo's Smirnoff vodka, Pernod Ricard bet heavily on a new luxury brand with the Absolut name, Elyx.

Fred Armisen Directs A-Listers in World's Worst Casting Call for Absolut Elyx's Water PSA

Marketing / Advertising : AdFreak

The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People. For every bottle of vodka sold, Absolut Elyx will provi...


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