Post Profile






Pushing the Culture of Progressive Luxury Brands

For Tom Roberts and Absolut Elyx, purpose is transforming the vodka category and doing something to mitigate the global water crisis.
read more

share
See more about: Absolut Elyx

Related Posts


Review: Absolut Elyx Vodka

Lifestyle / Food & Drink : Drink Hacker

Absolut’s boldest move in years doesn’t have anything to do with vodka that tastes like pickles or cupcakes… it’s Absolute Elyx, a single-estate ultra-premium vodka that’s so special it doesn’t even use the traditional cylindrical b...

Absolut Elyx Teams Up With Water For People

Lifestyle / Food & Drink : AskMen.com: Fine Living

Let’s get this out of the way: Elyx House is the coolest secret party spot in New York City. Absolut Elyx, the elevated, even-more-handcrafted-y version of Absolut vodka, has its own 5,000-square-foot posh loft in Manhattan’s Meatpa...

Absolut Elyx Takes on Super-Premium Vodka Market

Food & Drink / Cooking : Foodista

The all-new Absolut Elyx is a small-volume, handcrafted vodka meant to take on heavyweight brands in the super-premium market. It's made from fine estate wheat and water from Absolut's natural springs, distilled in a vintage copper ...

Absolut Alchemy: Pernod Ricard, Absolut Elyx, And The Rise Of Luxury Vodka

News : Moral Hazard

As their hold on the number one spot of the market eased, and they found themselves surpassed by Diageo's Smirnoff vodka, Pernod Ricard bet heavily on a new luxury brand with the Absolut name, Elyx.

Fred Armisen Directs A-Listers in World's Worst Casting Call for Absolut Elyx's Water PSA

Marketing / Advertising : AdFreak

The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People. For every bottle of vodka sold, Absolut Elyx will provi...

Comments


Copyright © 2016 Regator, LLC