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AT&T is doubling down on original content (T)

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. AT&T plans to double down on original programming acquisitions, on the heels of its $48.5 billion purchase of DirecTV last year, Bloomberg reports. The shift in strategy is part of AT&T’s effort to gain insight into consumer TV viewing habits and boost its advertising business, while counteracting the dual threats of cord-cutting and rising cable channel prices.
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