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Artificial Intelligence for B2B Marketing

PRNewswire has reported the announcement of Salesforce Einstein, at Dreamforce, has focused marketers’ attention on artificial intelligence (AI) and its ability to interpret complex data and act on it. For business-to-business (B2B) marketers, the success or failure of AI rests on its ability to provide measurable increases in business metrics, like lead volume, lead conversion, sales […] The post Artificial Intelligence for B2B Marketing appeared first on DATAVERSITY.
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