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Sport Appeal Not Sex Appeal: Getty's Guidelines For Visibility of Female Athletes

American photo agency Getty Images and Women’s Sport Trust, a leading women’s sports charity, have launched a project to increase the visibility of female athletes. Focused on showing a realistic representation of sportswomen, the partnership is releasing a “Best of Women’s Sports” editorial curation that is designed to be aspirational. The companies say a host of images will be made available free of charge to schools, universities and not-for profit organizations “to promote the powerful depiction of women and girls in sports.
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