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Keywords without the Adwords Keyword Tool

Internet / SEO : SEO Scoop

Keyword research doesn't begin and end with the AdWords Keyword tool or other Google products. There is more than Google's Insights for Search and Search Suggestions as well. Google's products dominate the search industry in many wa...

How to Improve AdWords Performance with Sitelinks

Internet / SEO : SEO Scoop

What are AdWords Sitelinks? Google AdWords sitelinks are links to specific pages of your website that you can add to appear directly beneath your AdWords ad text (as below in the red box). AdWords sitelinks appear on Google search r...

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

Internet / SEO : Search Engine Watch

AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental o...

Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase

Internet / SEO : Search Engine Watch

Google CTR is up while Google impressions are down, whilst Bing and Yahoo have seen a dramatic rise in both CPC and total spend, according to a recent report from Marin Software which examines search advertising trends over the last...

7 Practical Uses for Your Google AdWords Search Query Data

Internet / SEO : SEO Scoop

Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Goo...

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