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Inside the Minds of Solar Consumers: What Makes Them Buy and What Makes Them Walk Away

With over 1 million residential solar systems in the U.S., photovoltaics are entering mainstream. But how do installers sell the next 10 million systems while giving consumers a good experience? This week, we're talking about what consumers are looking for when solar shopping. We'll talk with Vikram Aggarwal, the CEO of EnergySage, about the company's latest Solar Market Intel report that tracks buying habits and sales tactics.
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