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What is The State of Digital Transformation in 2016?

Technology / Mobile : Mobile Marketing Watch

This week, the people at Ping Identity published “The State of Digital Transformation Report 2016.” … The post What is The State of Digital Transformation in 2016? appeared first on Mobile Marketing Watch.

Your New Favorite Tumblr Shows What Mad Men Would Be Like in the Digital Age

Marketing / Advertising : AdFreak

Mad Men may be over, but it's sure to live on forever in our hearts—and our animated GIFs. An entertaining Tumblr, Mad Men Integrated, imagines what the show might look like in today's digitally fueled agency environment. Making lig...

Apple Could Be Moving Its Entire Ad Strategy Out Of The Mad Men Era And Into The Modern Day

Technology / Technology Industry News : Silicon Alley Insider

In what could foreshadow a sharp change in its online marketing strategy, Apple will work with four new digital advertising agencies, Ad Age reported Wednesday. The move could be huge: Successful though its campaigns are, Apple has ...

From 'Mad Men' to Digital Scientists: How Big Data Is Shifting the Ad Landscape

Technology : Huffington Post: Technology Blog

The traditional advertising techniques we once knew have changed dramatically in the digital age. Long gone are the days of print campaigns, television ad buys, radio commercials with a call to action like "Stop by today!" as they s...

You've Got Ads! Verizon Buys Aol In Digital Advertising Play

Technology : Forbes: Tech

Digital transformation is upending the entire media landscape, and with it, every advertising-based revenue model. And yet, free content is still king, and by far the best way to make money with free content is via advertising.

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