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Google's new phone isn’t really a threat to Apple's iPhone — yet (AAPL, GOOG, GOOGL)

Google launched a pair of phones earlier this week that were positioned as alternatives to Apple's iPhone, which is the most profitable smartphone in the market thanks to its dominance over the high-end. Apple shouldn't be too worried that the Pixel, which retails for $649, will immediately cut into its market share, though. An early supply chain-based estimate from Digitimes, a Taiwanese trade publication, suggests that Google's Pixel could ship between 3-4 million phones in the second half of 2016.
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