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First Class Business: What Travel Retail Can Teach Marketers About the Power of Customer Experience

People crave experiences, now more than ever. Digital nomads. Music festival revivals. Road trips. Pop-up shops. Interactive museums. The list goes on and on. The emphasis on experience extends far beyond trips to new cities and exotic beaches. Consumers are using their purchasing power to buy more than things, and this trend is influencing how brands vie for attention and appeal to the modern consumer.
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