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Report: Only 1 in 5 Millennials Have Ever Tried a Big Mac

McDonald's hamburgers are not excellent. You know it. I know it. And, as the Wall Street Journal reports, McDonald's knows it. The company and its operators are acutely aware of how they've struggled in the face of competition from higher-end chains like Five Guys, Steak ’n Shake, and Shake Shack that have peeled off younger consumers by offering, well, better burgers.
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