The integration of Verizon Digital Media Services with AOL and Yahoo is "just the beginning" of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob.
"A lot of people have asked why AOL, why Yahoo," Jacob says in an interview with Beet.TV. "We are the supply chain while AOL and Yahoo are on the demand side of things.
Less than two months after the deal was announced, Verizon has closed on its $4.4 billion acquisition of AOL. AOL CEO Tim Armstrong will take on the added responsibility of overseeing Verizon Digital Media Services, Verizon's advert...
Verizon's Digital Media Services (VDMS) unit is enhancing its own move into the online video space by establishing a strategic alliance with white-label video management provider thePlatform, reports FierceOnlineVideo.
Verizon bought AOL mostly for its ad technology, has decision to make on the media sites.
Verizon has agreed to acquire Yahoo for $4.83 billion in an all-cash deal. The telecom giant, which also owns AOL, will bring under its wing all of Yahoo’s search, communications and digital content products, as well as its ad servi...