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(VIDEO) Don't Vacate The Top Of The Funnel, Nielsen's Solomon Tells Marketers

Pretty much the whole of the advertising technology world these days seems to focus around targeting. The better the targeting, the better the results, many people believe. So when the world's largest advertising spender pulls back from targeted ads on one of the world's largest ad platforms, people take notice. That's what Procter & Gamble did this summer, when its chief brand officer declared it would change its Facebook strategy: "We targeted too much, and we went too narrow.
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