Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both.
In a new documentary-style spot, Coors Light shifts from schlepping beer to a long-form piece that tells the story of a Los Angeles-based fashion designer and entrepreneur named Shezi. Shezi says that he has always dreamed about opening up his own shop—and got close to finally doing so—before a heart tumor pushed back his plans last year.
The effort launches a branded content series entitled "My Climb. My Story."
Budweiser passed another milestone this week; on the way down. The iconic beer brand's 20+ year slide continued, and Coors Light passed it, headed up, moving into the #2 spot in American beer sales according to a story in Advertisin...
Molson Coors Brewing Co., owner of the Coors Light, Keystone and Blue Moon brands, did fine in its recent third quarter. It’s the next quarter the beer maker is nervous about.
After a brewing battle, Coors Light is celebrating as they've passed up Budweiser in 2011 for the No. 2 selling beer in the country. Bud is the only full-calorie beer in the top five, so to lose ground to a lighter offering is kind ...