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Why MeUndies is adding layers to its subscription model

LOS ANGELES — MeUndies underwear specializes in super soft, stretchy fabric as well as adventurous designs, but not all of its customers are ready for boxers or bikinis patterned with, say, Halloween ghosts. So the Culver City, California-based startup is modifying its subscription service to cater to its less daring customers. It's offering four different plans that range from "Classic" to "Up for Anything" and increasing the frequency it releases new prints and colors.
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