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Logos are out of fashion

Aéropostale is caught in a trap. Teens don’t want to wear logos anymore, but without its logo, Aéropostale lost its identity. ||| New York - Two years ago, Aéropostale CEO Julian Geiger shared his view of the adolescent shopper. “The teenager today wants to fit in,” he told analysts. “They want to fit in by wearing things that make them feel safe. If there’s a brand promise to Aéropostale, it’s that the teenager can wear our clothes, go to school, and not be teased or made fun of the way they look.
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