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Macallan Double Cask Whisky Launch

“We’re pleased you can join us for the launch of Macallan Double Cask single malt whisky,” read the publicist’s email. “Do you want to travel by helicopter, or would you prefer an alternate form of transportation?” Unless that “alternate form” is a dragon, then hell yes I want to arrive by helicopter! Very often -- particularly when unveiling new upscale products -- brands will throw mega-events.
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