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Toothpaste in Japan

Since the first time I visited Japan, I was introduced to some unique toothpastes and became interested in trying out different ones. The first and probably strangest one I've tried is Binotomo brand “Dentifrice Jet Black” nasu (Japanese eggplant) ash toothpaste, which is black and slightly salty. Most people would freak out a little at the idea of using black toothpaste, or even one that isn't sweet, but I sort of liked that one and have bought it a couple times.
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