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The Facebook Video View Controversy

For the past year-and-a-half, we've heard the drumbeat: "Facebook Video is growing rapidly, as YouTube and others are being overrun by the social network." The sheer speed of Facebook's growth was stunning and took the marketing community by surprise. So, when David Fischer of Facebook confessed that they'd been over-reporting video views, marketers took a deep breath. Facebook shared in a blog post that it artificially inflated its metric for the average time users spent watching videos because it was only factoring in video views of more than three seconds.
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