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Choosing A Company Name: How 8 Start-Ups Picked Their Names

How does a company get its name? Is it through rigorous, consumer-based testing? Or conceived over a beer? If you are a start-up, you often don’t have the big budgets or time to conduct months of expensive research to identify the absolute best name. To better understand one of the earliest, and most important decisions a firm will make—the name they choose for their firm--I sought out insight from several start-ups with the help of Tanya Hayre from Powell Communications.
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