Post Profile

Choosing A Company Name: How 8 Start-Ups Picked Their Names

How does a company get its name? Is it through rigorous, consumer-based testing? Or conceived over a beer? If you are a start-up, you often don’t have the big budgets or time to conduct months of expensive research to identify the absolute best name. To better understand one of the earliest, and most important decisions a firm will make—the name they choose for their firm--I sought out insight from several start-ups with the help of Tanya Hayre from Powell Communications.
read more


Related Posts

App Lets Your Baby Choose Its Own Name

Humor : Neatorama

The worst thing about being a future parent has to be picking a name, right? Because who really wants to do that? (Insert eyeroll here.) The new Kick to Pick app lets your unborn baby pick up the grunt work by choosing the name he o...

Who Comes Up With These Names? [Photo]

Humor : about:blank

After so many consumer tests, product marketing research and hammering their ad agency in coming up with the right kind of catchy name of a detergent powder, the company finally decided with a name everyone can recognize and remembe...

Apple Watch comes out on top in Consumer Reports' durability and usability gauntlet

Technology / Mobile : The iPhone Blog

The Apple Watch has been named the top smartwatch by Consumer Reports after rigorous testing against rival devices. Consumer Reports, a publication noted for its rigorous testing of consumer products, has named the stainless steel A...

How to Use Data to Pick the Optimal Name for Your Startup

Business & Finance / Entrepreneurship : A Serial Entrepreneur's Perspective

Don't choose a name that starts with the letter J or K or Q. So then what's left? Naming your startup can be one of the hardest things to do when starting a company. Each founder must agree. The domain must be available to buy. Last...

To Keep Obamacare Viable, Insurers Are Restricting Access To Doctors

Business & Finance : Forbes: Business

Health plans with an “extra-small network had a monthly premium that was 6.7% less expensive than that of a plan with a large network” on exchanges under the Affordable Care Act, University of Pennsylvania researchers say.


Copyright © 2016 Regator, LLC