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A new breed of hedge fund has become popular thanks to big data — but it's 'less sexy' than we're used to

The hedge fund world is a little like a dog show. Breeds are distinct, and judged separately from each other: you can be a macro guy, a fundamental type, a quant...And like with dog breeds, certain kinds of funds can come in and out of fashion. Occasionally, a cross-breed emerges that captures the imagination and becomes the latest fad. These days, the new hybrid breed everyone is into is something called "quantamentals.
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