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Why is Halloween such big business at theme parks?

By Robert Niles: Ask anyone who runs a theme park what his or her favorite holiday is and I'll bet you get a consistent answer ? Halloween. Ever since Knott's Berry Farm started its Halloween Haunt in 1973 ? the industry's first after-hours, hard-ticket Halloween event ? theme parks have discovered just how much fans love to celebrate the holiday. And not just at their local parks.
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