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The Rise and Fall of the Pumpkin Spice Latte

Summary: There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.
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