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Watch Jack Donaghy tell Australia to do better-er for former GE company

What should a GE company do when faced with a rebrand? Enlist Alec Baldwin who played a fictional executive and that very same company, of course.  Formerly GE Money, Latitude Financial Services have launched a new campaign, urging Australians to "do better-er" and the behest of 30 Rock's Jack Donaghy himself. The ad is the first of a series of three (watch the rest here) featuring Baldwin urging Australians to engage with the finance company to smarten up their lives, wallets, and pub lunch choices.
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