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The Potential of the Natural Capital Protocol to Transform Business Models

This article has been submitted as part of the Natural Capital Coalition's series of blogs on natural capital by Dario Kenner, Founder, Why Green Economy. The Natural Capital Coalition's vision is a world "where business conserves and enhances natural capital". In July the Coalition launched the Natural Capital Protocol which is mainly aimed at business users. It could potentially transform the way businesses operate because it comprehensively demonstrates how companies are dependent on a healthy environment.
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