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Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers

To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of players. While that fact alone isn't very interesting, what is interesting is that the social network is affecting Ubisoft's entire marketing strategy, including its TV creative. In May, Ubisoft ran a weeklong campaign promoting Tom Clancy's Ghost Recon Wildlands—which is billed as its biggest action adventure ever—making it the first video game brand to match up the platform's segmentation tools with custom bits of video.
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