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21st Century competitive advantage: It’s all about the experience, and it better be personal

What does it mean to have the best price for your product when the differences are negligible? Location is no longer important; you can ship almost any product to every corner of the world. Your competitors are marketing, advertising and networking right alongside you. So the million-dollar question is… what makes you different? Everything is personal The way I see it, there is one thing that makes Amazon, Netflix and Facebook strong – they know me better than some of my friends, and I bet you as well.
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