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Ube Is The Natural Ingredient That Turns Food Perfectly Purple

With colorful food trends like delightfully green matcha and all-rainbow everything taking the dessert scene by storm, it was only a matter of time before the purple goodness of ube got its time in the sun. Ube (pronounced ooh-beh) is the Tagalog word for “purple yam.” On the outside, it looks similar to a gray-ish potato, but on the inside, it’s a surprisingly vivid purple.
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