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Google hired writers from Pixar and The Onion to make Assistant more personable (GOOG, GOOGL)

Google wants its Assistant to be more than just an order-taking robot — so it hired some clever writers from outside the company to help make it happen. A new story from the Wall Street Journal's Christopher Mims details the advancements of different artificial intelligence devices like Amazon Echo and Google's rival product Home, and how they're comforting for those who live alone thanks to how personable the AI's have become.
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