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Ad of the Day: This Remarkable Ad About Loneliness Rejects the Future of Robot Caregivers

If you're gnawing at the bit for the return of Black Mirror, you'll find brief gratification in "BEN (Bionically Engineered Nursing)," an ad that offers a brief glimpse into the world of a woman and her care robot. Directed by David Wilson, and created by agency CLM BBDO for the Society of Saint-Vincent-de-Paul, the film introduces us to Claudine. When the story opens, she is dancing forlornly in her living room with BEN, her nurse.
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