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Ruth’s Chris Steak House College Football Promo Backfires

A Michigan football promotion backfires Last Friday, Ruth’s Chris Steak House in Ann Arbor offered up a a fairly straightforward promotion to coincide with the weekend’s Michigan-Rutgers game: From Sunday to Thursday, the restaurant would discount meals to match the winning point differential. If Michigan wins by 20 points, diners get 20 percent off their meal. Easy enough, right? Sure, until the game was a total blowout, with Michigan winning 78 to nothing.
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