Lauren Kushner, Partner and Managing Director, Kettle
The past year brought a flurry of high-profile rebrands like Uber, Oi Telecom, and of course, the Instagram redesign heard around the world. Why now?
The balance of power between brands and consumers has evolved, with the reigns shifting from the hands of companies who could tightly control their messaging to a much more democratic arrangement that gives consumers a voice and brands an opportunity to enter into conversation with them.
Sponsorfied, a startup that matches brands with events, has undergone a rebranding effort and is now called Partnered. With this re-brand, the company is launching its first two products designed... Keep reading ?
Today, the Sponsorfied team announced that it's rebranding itself as "Partnered," and is pivoting to partnerships between brands and cool, creative types.
Microsoft appears very dedicated to rebrand many of its products and websites for the upcoming Windows 8 / Windows Phone 8 launch at the end of the month. Several high profile properties have been redesigned in past months. From the...
Recapping each game of the semifinals matchup between SK Telecom T1 and ROX Tigers at the League of Legends World Championships 2016.