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Audience Attention: Media Currency Beyond Reach & Frequency

Seraj Bharwani, Chief Strategy & Insights Officer, Visible Measures Corp. The news regarding Facebook’s misreporting of average viewing time for video ads is drawing more attention to audience attention. Inaccurate measurement and reporting for two full years (essentially since the launch of Facebook video) is clearly of concern for Facebook advertisers especially in the absence of other forms of 3rd-party measurement.
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