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Pandas, Penguins, and Pigeons: State of Google’s Zoo in 2014 by @DholakiyaPratik

Internet / SEO : Search Engine Journal

Every year, Google pushes out major and minor updates to its algorithm in its attempt to weed out spam in various forms from content, links, and ads. Google’s ongoing fight against spammy links that impact the quality of search resu...

How To Spot Bad Links & Deciding Whether To Take Action by @Think_Traffic

Internet / SEO : Search Engine Journal

Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings. Prior to this, the worst an inbound link cou...

Google Penguin, the Second (Major) Coming: How to Prepare

Internet / SEO : Search Engine Watch

Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. So how can you profile your links and understand the probability of being impacted as a result whenever Penguin hits i...

A Very Mild Case of Google Penguin?

Internet / SEO : Search Engine Watch

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild ca...

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Internet / SEO : Search Engine Watch

Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more ...


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