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What Brands Can Learn from Patagonia's Gender-Neutral Marketing

Studies have shown that green equals girly in the eyes of consumers. Except that's not the case in the outdoor industry, especially when it comes to the Ventura-based apparel company.
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Patagonia to Use 100% Traceable Down

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Patagonia will use 100 percent traceable down across its entire collection of down-insulated products starting in the Fall 2014 season, the outdoor apparel company says. Patagonia Traceable Down is sourced from birds that have been ...

Patagonia makes saving the grasslands as easy as buying a bag of buffalo jerky

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Ventura-based Patagonia, a brand best known for its outdoor apparel, is getting into the buffalo jerky business, the company announced Tuesday. And thanks to its partnership with a sustainably minded South Dakota meat company, when ...

New Belgium & Patagonia Partner To Create California Route, Organic Lager

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If there's one apparel company that serves as the picture of brand loyalty, it's Patagonia. The Ventura, Calif.-based label has spent nearly five decades pioneering the industry's foremost sustainability initiatives, from materials ...

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Outdoor clothing and gear brand, Patagonia, is leading the field on social media at a time when new year resolutions are driving consumer interest in fitness and health, according to Engagement Labs’ latest study.

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