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What Monday Night Football, Big Bang Theory and Google Have in Common

September 19, 2016, was a critical date for marketers. In fact, I'd argue it was a day when yet another devastating salvo was unleashed on the hordes of Digibabblists who swarm like Orcs...attacking those trying desperately to connect with their consumers; their users; their buyers; their clients. You see, on that day Google launched its new smartphone. Full and early disclosure--I'm not writing about the phone itself.
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