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'Suicide Squad' Pulls a 'Pottermore,' Launches Viral Marketing Website

Viral marketing is a pretty hit or miss business. Hollywood’s current king of viral campaigns, Ridley Scott, has lured audiences to his films by putting out video campaigns before his movies — before Prometheus, he released a few “ads” for Michael Fassbender’s David android, and ahead of The Martian’s premiere last year Scott’s team created a YouTube channel full of video diaries from the crew of the Ares III.
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