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Insights: Gone Hollywood – Studios Join the YouTube Movie Circuit

With the September 23, 2017 debut of Dirty 30 and the September 26 premiere of Laid in America, Hollywood has presented us with two studio-backed low-budget films featuring many prominent social-media influencers. Traditional Hollywood has finally joined, to borrow influencer Michelle Glavan’s phrase, “the YouTube movie circuit.” That means traditional studios are finally trying a newish model for making and marketing films that are the polar opposite of their usual blockbuster behemoths.
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