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3-D & Sotheby’s. Do Consumers Care?

Sotheby’s supports 3-D (Inman paywall article). That’s cool; some buyers will certainly get value from them. Zillow actually did this last year. The reality is Sotheby’s beating the big boys to the punch doesn’t really matter. If it gets great consumer pick up, Zillow / Realtor.com will (re-)implement in 6 months (and probably do it better), and put 20x (more than that, realistically) the consumer eyes on 3-D tours within a month.
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